Decision Maker: Cabinet
Decision status: For Determination
Is Key decision?: No
Is subject to call in?: Yes
Agreement with Ulverston BID and Ulverston
Town Council to subsidise parking within Buxton Place Car
The Finance and Resources Portfolio Holder presented the report informing Members that the Council had been approached in November 2019 by Ulverston Town Council and Ulverston BID, and asked to consider a subsidised parking scheme where the Town Council and BID would jointly subsidise the parking within Buxton Place Car Park. The principle behind this was that they wanted to encourage dwell time of visitors and shoppers to the town.
The proposed subsidised parking scheme comprised of new parking rates of £0.50 for one hour and £1.00 for two hours, with Ulverston Town Council and Ulverston BID paying the difference between the new rate and original rate (‘the Scheme’). Therefore, Ulverston Town Council and Ulverston BID would subsidise the reduced parking rates at a cost of £0.70 for one hour and £1.20 for two hours.
The Council currently had a reduced rate car parking tariff in Stockbridge Lane Car Park within Ulverston which offered parking all day for £1.00. The proposed Scheme for Buxton Place was to encourage shoppers to come into Ulverston following the opening of a new Marks and Spencer’s store and an Aldi store.
Following a review of the car parking tickets sold in Buxton Place Car Park in the 2018/2019 financial year, it was reasonable to assume the number of ticket sales as an accurate base data to agree the subsidy required. In 2018/2019, there had been 28,828 one hour duration tickets sold and 12,701 two hour duration tickets sold. An annual subsidy payment of £35,420.80 from Ulverston Town Council and Ulverston BID would be made and fixed payment for the first 12 months proposed.
There was potential that users from other car parks would move to Buxton Place Car Park from those at Brewery Street or Theatre Street. This was, therefore, a risk to the Council, with a fixed payment to be agreed for the first 12 months but, equally, this scheme would hopefully bring additional cars to the Town and, therefore, compensating for any potential loss in revenue.
There would also be an option within the legal Agreement for both parties to review the Agreement after 12 months, with a break clause and possibility to renegotiate the subsidy. This ensured that the Agreement continued only where the Scheme was deemed to be a success for the first 12 months.
RESOLVED – That
(1) the proposal for subsidised parking at Buxton Place Car Park, Ulverston, be approved; and
(2) authority be delegated to the Director of Customer and Commercial Services and the Legal, Governance and Democracy Lead Specialist (Monitoring Officer) to prepare and enter into an appropriate agreement for subsidised parking at Buxton Place Car Park, Ulverston, and to prepare the required Traffic Regulation Order.
Reasons for Decision
To assist in the delivery of the Council Plan – Economy and Culture – Developing town centres which are attractive and accessible for living, working, culture and leisure. This project is a pilot project to determine if cheaper parking in Ulverston will protect Town Centre shops and businesses from a drop in footfall from the newly opened out of town supermarkets.
Alternative Options Considered and Rejected
Refuse to enter into an agreement with Ulverston Town Council and Ulverston BID and keep the parking rates at status quo. This is not recommended as the Council prides itself on working with Town and Parish Councils and remains very committed to the localism agenda. The Council understands that Ulverston Town Council and Ulverston BID have the support from Ulverston Town Centre users and BID levy payers for the Proposal to be taken forward.
Report author: Sion Thomas
Publication date: 27/03/2020
Date of decision: 25/03/2020
Decided at meeting: 25/03/2020 - Cabinet
Effective from: 06/04/2020