Decision details

Planning Application No. SL/2020/0407 - Kendal Town Hall, Kendal

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: No

Decisions:

Advertisement consent to hang a public safety message (COVID-19) banner for a temporary period (12 months) (Ms Jacki Robinson on behalf of South Lakeland District Council)

 

Note – The Planning Officer’s presentation had been circulated to Members and displayed on the Council’s Website on the day before the meeting.

 

The Planning Officer presented Planning Application No. SL/2020/0407 which sought permission for advertisement consent to display a temporary banner for a period of up to 12 months, for a public safety messaging associated with COVID-19. She displayed plans and photographs which outlined the proposal explained that the banner would be displayed in a prominent location between Kendal Town Hall and 44 Highgate. The Planning Officer informed Members that Kendal Town Hall was a Grade II listed building and the site was located within the Kendal Conservation Area in Kendal Town Centre. However, it was not located within a designated Special Advertisement Control Area. The banner, which would be held in place using existing fixings which had been in place since 1997, would be displayed for up to a maximum of 12 months and would be taken down if no longer required.

 

The Planning Officer went on to outline the size and dimensions of the banner and explained that banner slides had previously been displayed in the location. She informed Members that the proposal was considered to meet the legislative requirements of the Town and Country Planning (Control of Advertisements) (Regulations) 2007, together with Development Management Policies DPD Policy DM3 and DM20. The Planning Officer highlighted that the location, although in a conservation area next to a listed building, was considered to be a commercial area and therefore there would be no adverse impact or concealment of architectural features. She explained that the banner had been in situ since June 2020 and would be retained for a maximum 12 month period until 30 June 2021.

 

In concluding her presentation the Planning Officer explained that Cumbria County Council, as the highways authority, had been consulted and confirmed that the proposal was not considered to affect highway safety.

 

The Planning Officer responded to questions raised by Members. In response to a query regarding how robust the banner would be in high winds the Planning Officer undertook to provide a written response.

 

Members gave consideration to the application and the importance of the safety message being displayed in a prominent position. Members discussed the possibility of the banner being replaced, on a temporary basis, by other advertising banners. The Interim Development Management Team Leader advised Members that the advertising regulations were not concerned about the content of the banner, the regulations considered the effect on public safety and public amenity.

 

A motion to approve the application was proposed and seconded and a vote was taken on the motion, during which all Planning Committee Members confirmed that they had, without interruption heard the full presentation and discussion on the item and it was

RESOLVED – That the application be granted subject to the following conditions:-

  

Condition (1)   The development hereby permitted shall be carried out in accordance with the following approved plans:

           Site Location Plan (received 19 June 2020)

           Banner Detail (received 22 June 2020)

 

Reason            For the avoidance of doubt and in the interests of proper planning.

 

Condition (2)   No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest in the site entitled to grant permission.

 

Reason            Required to be imposed by Regulation 2(1) of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.

 

Condition (3)   No advertisement shall be sited or displayed so as to:

 a)  Endanger persons using any highway, railway, waterway, dock, harbour or aerodrome (civil or military);

 b)  Obscure, or hinder the ready interpretation of, any traffic sign, railway signal or aid to navigation by water or air; or

 c)  Hinder the operation of any device used for the purpose of security or surveillance or for measuring the speed of any vehicle.

 

Reason            Required to be imposed by Regulation 2(1) of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.

 

Condition (4)   Any advertisement displayed, and any site used for the display of advertisements, shall be maintained in a condition that does not impair the visual amenity of the site.

 

Reason            Required to be imposed by Regulation 2(1) of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.

 

Condition (5)   Any structure or hoarding erected or used principally for the purpose of displaying advertisements shall be maintained in a condition that does not endanger the public.

 

Reason            Required to be imposed by Regulation 2(1) of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.

 

Condition (6)   Where an advertisement is required to be removed under the Town and Country Planning (Control of Advertisements) (England) Regulations 2007 (as amended), the site shall be left in a condition that does not endanger the public or impair visual amenity.

 

Reason            Required to be imposed by Regulation 2(1) of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.

 

Condition (7)   The banner sign hereby approved shall only be retained in situ for a maximum 12 month period until 30 June 2021. The advertisement shall be removed after that time, or earlier, should the public messaging associated with COVID-19 no longer be required. No further advertisement shall be affixed to the Town Hall and 44 Highgate without advertisement consent.

 

Reason            To ensure that the special appearance and characteristics of the Conservation Area and the Listed Building are not adversely affected in accordance with Policy CS8.6 of the Core Strategy and Policies DM3 and DM20 of the Development Management Policies Development Plan Document.

Publication date: 16/11/2020

Date of decision: 24/09/2020

Decided at meeting: 24/09/2020 - Planning Committee

Accompanying Documents: